Chemistry that binds us
KOBU is a laboratory for brands, working from Portugal to the world.
We build exciting and meaningful brands for the 21st century, in areas such as health and tech, culture, entertainment and tourism.
Immersing into your business lets us uncover insights that feed a strategic, (fun) and experimental approach to deliver thoughtfully crafted brand experiences.
Break Through
To cut through the noise, your brand needs to be unique and deliver consistently across touchpoints.
That is why our method begins with the full comprehension of your business and purposes. We follow a design thinking framework – a human-centred approach through which we seek to understand people, challenge assumptions and redefine strategies.
A cycle of strategy, execution and optimisation aligns creativity with business goals to find your breakthrough: an innovative solution that meaningfully improves services and products.
Let’s embrace business together and unveil the narrative behind your brand.
strategy
execution
optimisation 
Bits of us
What started as a small team, mostly dedicated to design, has grown into a branding & digital agency focused on creating long-lasting impressions.
Stay weird. Find meaning. Push boundaries.
Bruma, a Portuguese tap manufacturer with over 60 years of expertise, sought to reposition itself in the “accessible luxury” market. KOBU redefined its identity around the tagline Flowing Art, blending the fluidity of water with Pre-Raphaelite and abstract digital influences. This transformation elevated Bruma’s brand, aligning it with premium aspirations and delivering a cohesive, captivating experience.
full project
In an era of rapid technological advancements, ever-changing consumer behaviours, and highly competitive investment banking, BNP Paribas recognised the need to revolutionise its digital banking offerings to meet the evolving needs of its clients by providing a seamless, swift, and secure experience. So they challenged us to work on a conceptual and personalised approach to Centric’s digital presentation. Our mission? To create an activation campaign that would highlight Centric’s AI-powered digital assistant, Noa, and contribute to the platform’s overall look & feel.
full project
Redesigning Klarisana’s brand universe drove us into entirely new dimensions of meaning. It transfigured our understanding of mental health. The team was pushed to plunge into a different level of empathy as we got in touch with the absurd amount of struggle and strength it takes to break through one’s inner chaos. When so much is happening on Planet Earth, our mind should be our refuge, not our enemy. So, we firmly set our goal to embrace this rebranding and respond to the briefing as openly to one’s hope of conquering it as possible.
full project
Corporate brands, especially B2B businesses, tend to communicate within certain preconceived boundaries – don’t be too loud, or the market will not take you seriously! Don’t be too colourful, or the market will not believe you’re experienced! Don’t be funny, or the market will not trust you! These and other biased ideas linger in everyone’s minds, but are they really true? When EO.workspace reached out to us to create their first commercial ad, we tried to deconstruct the stigma around communication in the context of corporate brands.
full project
SAMP initially approached us with a clear vision: to portray every experience from the Museum in the Village project within a virtual world that could be accessible to people of all generations through a digital platform. Immersed in SAMP’s world of artistic expression, we turned to geek mode and kicked off a conceptual journey. Our goal? To embrace experimentation while meticulously attending to details. From captivating visuals to compelling narratives, every element is carefully curated to evoke a sense of immersion and engagement.
full project
Have you ever found yourself watching a film over and over again, each time discovering new details or unforeseen hidden meanings? When the Porto & North of Portugal Tourism Board (Conventions Bureau) reached out to us to create a new promotional film to target the M&I segment we felt this approach could lead to something unique. Join us in a “behind-the-scenes” of our latest campaign of 2021: “The Majestic Adventures of Ofelia de Souza”.
full project
Bruma: accessible luxury in tap design rebranding
Bruma’s rebranding repositions the brand in the framework of “accessible luxury,” with a renewed visual universe inspired by water’s mystical and ever-flowing essence.
EO.workspace: an unlikely commercial ad
KOBU Agency helped EO.workspace disrupt B2B communication in the competitive tech segment with a new commercial ad based on humour.
Art goes Virtual: Museum in the Village
A virtual museum that breaks traditional boundaries, one where storytelling is vital to understanding the importance of memories and their role in shaping the perception of value, community, art and tradition.
Ofelia de Souza:
a cinematic tourism campaign
“The Majestic Adventures of Ofelia de Souza” was envisioned as a promotional film with a cinematic approach, embedded in a campaign from the Porto & North of Portugal Tourism Board, to present the region to the Business Tourism segment.
